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Intrinsic Impact was developed by the research team at WolfBrown to provide arts organizations of all sizes with the tools to easily measure and demonstrate the intrinsic value of their artistic work.
Developed from the ground up specifically for arts organizations, Intrinsic Impact is the result of nearly a decade of extensive research on the impact of arts experiences on audiences across the globe.
Wolfbrown in Spain: A Success Story
Guest Post by Raul Ramos, Director of Asimetrica Around 3 years have passed since our company, Asimetrica, signed an authorized service provider agreement with WolfBrown to represent and apply Intrinsic Impact’s research methodologies in Spain and Latin America. During these first…
Getting the Most from Your Audience Surveys
What do you know about your audiences? Conducting high-quality market research takes time, effort, and money — often a considerable investment of resources for an arts organization. But, when done well, audience research and impact assessment can benefit staff in…
MuseumCamp 2014: Activating an Online Community
At the end of July, Sean and I went to Santa Cruz to participate in the Santa Cruz Museum of Art & History‘s MuseumCamp 2014. The camp took place over three and a half days, attracting over one hundred campers from…
MuseumCamp Blog Posts
MuseumCamp 2014 may be over, but the thoughts, reflections, and exchange of ideas around impact assessment continue to flourish online. Below is a sampling of these blogs and links: Posts from MuseumCamp Campers http://museumsassociation.org/comment/23092014-museum-camp-what-are-we-evaluating-and-why#.VCGmJet9czQ.facebook http://www.theatreoftheoppressednyc.org/blog/beccas-santa-cruz-action-research-adventure-museumcamp-2014 http://www.tronviggroup.com/museum-camp-2014-what-i-learned/ http://www.tronviggroup.com/can-you-take-it-with-you/ http://margyartgrrl.blogspot.com/2014/08/measuring-art-impact.html http://dmaeducatorblog.wordpress.com/2014/08/13/camp-and-community/ http://mossycoat.wordpress.com/2014/08/13/santa-cruz-museumcamp-2014/?preview=true&preview_id=138&preview_nonce=7831b336fd…
Are You Ready for Impact Assessment?
Uses of Impact Data
The Value of Audience Feedback
Why Assess Impact?