Free Downloads

Home » Resources » Free Downloads
The materials below are provided by WolfBrown for general public use under the Creative Commons license agreement. You are welcome to download, use, and adapt these materials for non-commercial purposes.
Understanding the Intrinsic Impact of Live Theatre
Theatre Bay Area commissioned WolfBrown to undertake a large-scale pilot study of audiences at 58 different productions mounted by 18 theatres in six U.S. cities. Counting New Beans, the book released Theatre Bay Area in early 2012, summarizes a great deal of thinking about intrinsic impact, and can be purchased here. The WolfBrown research report, including technical appendices not available in the book, may be downloaded here for free.
Post-program interview protocol example

This document includes a sample list of questions to ask audience members immediately after a live performance, either through individual interviews or informal focus groups.

Guidelines for post-program interviewing

This document discusses interviewing in general, provides suggestions for recruitment, and may be used as an orientation or “primer” for those undertaking audience interviews.

Survey protocol for theatres - demonstration copy

This document serves as an example of a post-performance impact questionnaire. It is designed for theatre audiences, but may be adapted for music, dance or opera audiences. A version for museum visitors is also available.

Ready to measure your impact?