The Theory Behind Intrinsic Impact
The theoretical basis for Intrinsic Impact grew out of WolfBrown’s work for the Major University Presenters consortium. In that study, Assessing the Intrinsic Impacts of a Live Performance, audience members were surveyed both before performances, to assess their ‘readiness to receive’ the art, and after performances, to assess the intrinsic impacts they derived from the experience. These constructs were subsequently refined based on analysis of additional data. For a lengthier and more comprehensive discussion about the value system surrounding arts experiences, please see An Architecture of Value.