Getting the Most from Your Audience Surveys

What do you know about your audiences? Conducting high-quality market research takes time, effort, and money — often a considerable investment of resources for an arts organization. But, when done well, audience research and impact assessment can benefit staff in…

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MuseumCamp 2014: Activating an Online Community

At the end of July, Sean and I went to Santa Cruz to participate in the Santa Cruz Museum of Art & History‘s MuseumCamp 2014. The camp took place over three and a half days, attracting over one hundred campers from…

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MuseumCamp Blog Posts

MuseumCamp 2014 may be over, but the thoughts, reflections, and exchange of ideas around impact assessment continue to flourish online. Below is a sampling of these blogs and links:   Posts from MuseumCamp Campers http://museumsassociation.org/comment/23092014-museum-camp-what-are-we-evaluating-and-why#.VCGmJet9czQ.facebook http://www.theatreoftheoppressednyc.org/blog/beccas-santa-cruz-action-research-adventure-museumcamp-2014 http://www.tronviggroup.com/museum-camp-2014-what-i-learned/ http://www.tronviggroup.com/can-you-take-it-with-you/ http://margyartgrrl.blogspot.com/2014/08/measuring-art-impact.html http://dmaeducatorblog.wordpress.com/2014/08/13/camp-and-community/ http://mossycoat.wordpress.com/2014/08/13/santa-cruz-museumcamp-2014/?preview=true&preview_id=138&preview_nonce=7831b336fd…

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Are You Ready for Impact Assessment?

Not every arts group is well suited for impact assessment, and there is no sense in collecting impact data if you do not fully understand how you will use it, and what you might do differently based on what is...
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Uses of Impact Data

Good data collection is arduous work. So, why bother? What are the uses of impact assessment? Why would you create a permanent feedback loop with your audience? We are still learning what really drives arts groups to seek out audience...
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The Value of Audience Feedback

The value of impact assessment data lies in its ability to raise questions that can stimulate meaningful discussion about artistic outcomes. Why did visitors to one exhibition report more preparation than visitors to another exhibition?  Why did a particular theatre...
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Why Assess Impact?

How are people transformed by arts and cultural experiences? This question cuts to the core of both policy and practice in the cultural sector. Yet, aside from talking to audience members at intermission or watching visitors as they move through...
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