An initial attempt to assess the intrinsic impacts of live performances was commissioned by the Major University Presenters consortium in the U.S. in 2006. The resulting report, Assessing the Intrinsic Impacts of a Live Performance, by Alan Brown and Jennifer L. Novak, served as the basis for numerous subsequent research efforts.
Assessing the Intrinsic Impacts of a Live Performance, by Alan Brown and Jennifer L. Novak, is published, serving as the basis for numerous subsequent research efforts.
Alan Brown presents the results of the Major University Presenters consortium study at the Scotland: Creative Nation conference in 2008. Listen to an audio recording of Alan’s presentation.
In 2009, the Australia Council for the Arts hosted a debate about the role of impact assessment in artistically-driven organizations, with Alan Brown, Kate Champion and Bruce Gladwin (both artistic directors in Sydney). View the video here.
In 2010, Theatre Bay Area, a service organization for theatres in the San Francisco Bay Area, received over $200,000 in funding from the Doris Duke Charitable Foundation and the National Endowment for the Arts to pilot test an early version of Intrinsic Impact with 18 theatres in six cities across the United States.
In June 2011, the Liverpool Arts Regeneration Consortium released a research report by WolfBrown and Baker Richards, How Audiences and Visitors are Transformed by Cultural Experiences in Liverpool. The study investigated the intrinsic impacts of programs offered by eight Liverpool arts organizations, spanning the visual and performing arts.
Theatre Bay Area commissioned WolfBrown to undertake a large-scale pilot study of audiences at 58 different productions mounted by 18 theatres in six U.S. cities. The resulting book, Counting New Beans: Intrinsic Impact and the Value of Art, was released by Theatre Bay Area in early 2012 and summarizes a great deal of thinking about intrinsic impact. The book can be purchased here. The WolfBrown research report, including technical appendices not available in the book, may be downloaded for free.
In 2013, with updated software and expanded staffing, Intrinsic Impact became available to the wider arts community.
Intrinsic Impact is implemented at leading theatres, symphonies, and presenters across the country, with over 130 arts organizations using the Intrinsic Impact Dashboard to manage audience feedback.
To manage an ever-increasing client base with diverse needs, Intrinsic Impact brings on additional staff under the leadership of co-directors Kyle Marinshaw, Director of Client Services, and Sean Fenton, Director of Business Development.