What do you know about your audiences? Conducting high-quality market research takes time, effort, and money — often a considerable investment of resources for an arts organization. But, when done well, audience research and impact assessment can benefit staff in…
Intrinsic Impact was developed by the research team at WolfBrown to provide arts organizations of all sizes with the tools to easily measure and demonstrate the intrinsic value of their artistic work.
Developed from the ground up specifically for arts organizations, Intrinsic Impact is the result of nearly a decade of extensive research on the impact of arts experiences on audiences across the globe.